My dad was a theater professor who taught stagecraft. Needless to say, I pretty handily won most Halloween costume contests as a kid. In my formative years, I was encouraged to exercise my imagination, curiosity, and creativity daily and to always say "please" and "thank you." Habits I still practice to this day. I also can’t smell the scent of a warm hot glue gun without being transported back to my days as a kid, happily roaming around the costume shop, looking for the perfect piece to complete a look.

That early behind-the-scenes exposure gave me a sense of how a set, costume, makeup or lighting could help tell a story, long before I understood the power that held or why it even mattered. But that thread has stayed with me ever since, whether the "stage" is a theme park or a shelf at the grocery store.

That story-first approach shows up in how I work. My superpower, if you call it that, is turning chaos into calm and details into purpose—something that's served me well throughout my years in the design industry, helping organizations understand who they really are, find their stories, and then bring that to life in ways people can feel.

I tend to come up with my best ideas when I'm balanced between two rolling wheels, so I try to spend as much time as possible in that position.

Over the years, I've worked across industrial design, environments, events, retail, branding, advertising, and more for brands like Disney, Nike, LEGO, Adidas, Li-Ning, Gatorade, and Pepsi. I've designed everything from retail environments to shoes. I've even designed a parade float or two, which I'd be happy to tell you about over a hot or cold beverage of your choice.